What is Social Media?
The frequently used term Social media which entered the mainstream during 2005 is nothing but diverse online technologies that allow people to communicate without any inhibition easily via the internet. It enables people to share their opinions, information,experiences, feed back and resources. Internet Social Media is becoming like the dot com boom of the 21st century.
Social media can be of various forms such as text, audio, video, images and other multimedia communications.
Tools Employed by Social Media Sites:
Message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc.
Examples of Social Media Application:
Wikipedia, Flicker, Second Life and Twitter.
How Social Media helps Hoteliers?
Social Media is an influential advertising tool.Break the ice between you and your customer, start the conversation, and believe it they will do the rest for you.
Internet social media sites suites aptly to the hotel industry as word of mouth testimonials and personal experiences of various customers while staying in a particular hotel serve as a powerful hotel marketing tool in the world of dot com.
Positive reviews, online feedback forms or recommendations of various customers on various social media sites help in the promotion of the hotel/ property.
Increases your connectivity with a vast number of people on many levels.
With mushrooming growth of Social Media communities namely Facebook dominating the online environment, hoteliers should wake up now, and be a part of this trend.
Engage with your customers, and encourage them to communicate and comment about your brand/property so that the online community can engage in your vision.
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